Air Dot Show Tour Social Media Coordinator

Position Type: Full-Time Employment

2025 Locations: Augusta, Fort Lauderdale, Harrisburg, Ocean City, MD, Cocoa Beach, New York, Atlanta, Orlando

About the Air Dot Show Tour

The Air Dot Show Tour brings the thrill of aviation to millions across iconic U.S. destinations, merging military and civilian aviation to deliver unforgettable experiences. As our Social Media Coordinator, you’ll bring the excitement of our shows to life online, building connections with fans year-round and creating vibrant, real-time content that amplifies the thrill of aviation.

Position Overview

The Social Media Coordinator will lead the daily management of our social media channels, creating a strong online presence and building an engaged community. They’ll ensure that each show’s highlights are effectively shared in real-time, interacting with fans to foster a welcoming, active digital community. This role works closely with the Content Manager to synchronize strategies and ensure consistency across platforms.

Responsibilities

• Develop and execute strategic social media plans that align with the company’s marketing objectives and showcase the excitement of our destination events.
• Oversee the management and content creation for social media channels dedicated to each event destination, capturing the unique character of each location.
• Perform basic edits for social media posts, ensuring a fresh, engaging mix of content. Develop new ideas for paid promotional content to maximize audience impact.
• Post live updates during air show events, capturing key moments and sharing them across Facebook, Instagram, X, and YouTube to enhance audience engagement.
• Foster an active community by responding promptly to comments, messages, and mentions, cultivating positive interactions.
• Collaborate on social media campaigns promoting upcoming events, special promotions, and new partnerships, adjusting strategies based on performance analytics.
• Tailor content to each platform’s unique audience, ensuring Instagram’s visual appeal, Facebook’s high-conversion focus, and YouTube’s in-depth content needs are met.
• Monitor and report on social media engagement metrics, using insights to improve strategy and measure audience engagement, ticket sales impact, and ROI.
• Ensure all content aligns with the Air Dot Show’s brand tone and style guidelines, working closely with the Content Manager to maintain brand consistency.
• Collaborate with sponsors to create branded content, promoting sponsor visibility and engagement within our social media strategy.

Qualifications

• A minimum of three (3) years experience managing social media accounts.
• Familiarity with social media management tools (e.g., Hootsuite, Vista Social) and analytics platforms.
• Strong organizational skills with an ability to manage and catalog multimedia assets effectively.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate engaging content.
• Familiarity with graphic design and video editing tools is a plus.
• Ability to work in a fast-paced environment and meet tight deadlines.
• Willingness to travel to tour destinations during event weeks.

How to Apply: If you are excited about the world of aviation and have a knack for social media management, we’d love to hear from you! Please complete the short form below and attach your resume.